SERPs.com provides a free Keyword Rank Checker to test how well your site performs for different keywords, and in different locations. Once you know what keywords you need to target, how to incorporate them into your content and where you stand, you can start on improving your Google ranks in 2022. Getting found on search engines for terms that relate to your products and services is a surefire way to drive new sales.

Welcome to The New Google SEO Guide!

Google’s recent algorithm update started prioritizing mobile performance among many other factors. It’s not strange given these somewhat shocking statistics from Explodingtopics.com. Namely, over 60% of all website traffic originates from mobile devices.

A high bounce rate is not a good sign as it is an indication that the website is not serving its purpose. Onsite SEO refers to improving elements on your website, including content and HTML code. Whether you’re brand new to SEO, or want to learn advanced strategies, this is your hub for SEO knowledge. Although not as important as your title tag, you do want to use your keyword once in your page’s URL. This comprehensive resource will show you how to rank higher in Google search. These free SEO tricks and tips are all great, but it is important to note that they won’t result in instant views and conversions.

It gives you the average for all your keywords in a specificdate range split up by keywords. “Invest the time in doing really good key phrase research,” insists Mary Clare Bland of Bespoke Digital Solutions. Because “it is easier to rank for longer tail, more niche key phrases,” Bland explains.

Off-Page SEO

They provide a direct answer to the user’s query, combining multiple sources from around the web and using Google’s generative AI to summarise the sources into the answer. Or you can just download the free PDF checklist and get started straight away. We’ve spent a lot of time over the last few months studying AI overviews to see how they impact search and what they mean for SEO in 2025 (and beyond). While there are clearly some (big) negatives for publishers, there are also new opportunities to increase traffic and conversions for your website. But, SEO Anomaly they also offer a new opportunity for SEOs willing to spend the time optimising to rank in the AI Overviews.

This section is mainly just the SEO basics for those of you who may not be as familiar with the world of SEO. Then explore how to combine email marketing and SEO to boost revenue. Scammers love pitching small businesses on local directory listings.

• For example, let’s say we want to build links to our beginner’s guide to SEO.
• As you can see, we explained this simple process right away and gave our readers a direct answer.
• Not only that, but the former will drive a much bigger increase in traffic than the latter.
• It’s why 90% of the top-ranking results for “air fryer” are blog posts and not sales pages.
• If you’re running a website, it’s important to think about your Google rankings.
• Don’t target PAA questions for the purpose of ranking on Google through them.

But it needs to be the type of high-quality content that people share on social media and link to. Our analysis of Google’s key ranking factors found that the average Google first page result contains 1,447 words. This free rankings tool can be accessed on this page as well as under the “Tools” menu in your HOTH account. I recommend including only original images, and not all site images, in your sitemap. Listing images from any external source may be a waste of the search engine’s processing budget.