A particularly important aspect of GBP optimization is reputation management. Right off the bat, it should be said that the link to your site on the GBP page doesn’t count as a backlink. With the above in mind, it’s clear that getting a Knowledge Panel doesn’t happen overnight. Still, the effort is more than worth it, as all of the above initiatives also improve many additional off-page SEO signals. However, influencing off-page SEO factors isn’t as easy as tweaking your own website, which is why many marketers consider this task daunting. If you’re among them, fear not—we’ll show you exactly what to do.

• For more information on what to track (and how), check out our guide to the most important SEO metrics to stay on top of.
• With that, let’s get into the strategies you can use to improve your site’s off-page SEO.
• The reason off-page SEO is so crucial to SERPs ranking is that Google uses links throughout the Internet as a way to understand how authoritative your site is.
• If you want to boost your search rankings in 2025, this ultimate guide is just for you where you’ll discover some of the proven off page activities 2025.

When your website, social media, and other platforms match, users engage more efficiently, which increases satisfaction and sets you apart from competitors. It ensures your logo, colors, messaging, and design stay the same everywhere. This shows professionalism and builds trust with your audience and search engines. Once our content is ready, we would contact websites linked to similar content. We would inform them about our improved version and suggest it as a resource for their audience.

The web is for building relationships, expressing and sharing ideas, and helping each other with useful and helpful information. Explore Backlinko’s array of in-depth marketing guides covering topics like off-page SEO, technical SEO, inbound link building, and more. Elevate your digital marketing prowess and stay ahead in the ever-evolving landscape.

Should I check a competitor’s on-page SEO?

Because they knew how to shine their way in a world full of tips, recipes, and did-you-knows, and stand out, even though the market was already saturated. Plus, they knew how to address various and different customer segments. Think what people need most and don’t get, seize the opportunity, and deliver. This is how you’ll leave customers a memory of you, of your uniqueness and utility, and someday, of your SEO Anomaly greatness.

Off-Page SEO

Identify the topics, content types, and publishers that generate the most engagement. Build a dedicated contest entry page on your website with content for SEO to improve its rankings. I recommend a 30-day giveaway period to maintain user interest while still giving people enough time to enter. With your off-page SEO strategy, you won’t just be hoping to gain backlinks—you’ll aim for links from high-quality sites. When they share your content, it can drive traffic and enhance your website’s credibility. Identify broken links on relevant websites in your niche and offer your content as a replacement.

Then, use a tool such as Ahrefs or Screaming Frog to crawl these sites for broken links. With strong influencer relationships in place, you’ll have a wider network for all your off-page campaigns. They’re likely to help when you want a product review, event promotion, social media share, or backlink.

Factores off-page no relacionados con los enlaces

You can check the status of your internal linking with a free tool like Screaming Frog. Transcriptions and alt text are another great place to include your target keywords, and incorporating them can help make your site ADA-compliant. High-performing SEO campaigns contain both short and long-tail keywords — and the terms you choose to target will depend on your business and goals.